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From key visual to event execution.
Unified branding across gala, digital, and print

From key visual to event execution.
Unified branding across gala, digital,
and print

From key visual to event execution.
Unified branding across gala, digital, and print

I created a visual identity for the annual business competition and its awards gala, from
the logo and key visual to a trophy handcrafted by local artistic blacksmiths based on my
sketches. The project also included the website, printed materials, social media and digital
communication, and oversight of the event’s overall visual execution. The new PRO TIGER
is a fully redesigned version of the previous contest, cutting ties with the past and starting
fresh with a new title, updated rules, and a brand-new key visual. I worked on three editions.

I created a visual identity for the annual
business competition and its awards gala,
from the logo and key visual to a trophy
handcrafted by local artistic blacksmiths
based on my sketches. The project also
included the website, printed materials,
social media and digital communication,
and oversight of the event’s overall visual
execution. The new PRO TIGER is a fully
redesigned version of the previous contest,
cutting ties with the past and starting fresh
with a new title, updated rules, and a brand-
new key visual. I worked on three editions.

Photos from the event: Pro Progressio

Clear and consistent contest identity: a visual system based on two colors (navy and red) ensured a cohesive PRO TIGER brand across all materials, from the website and social media posts to stage design elements and small details, such as the host’s suit.

Efficient organization and partner collaboration: coordinating the event with the event agency and overseeing printed materials suppliers ensured a smooth gala execution, timely preparation of all elements, and seamless participant experience.

Clear and consistent contest identity: a visual system based on two colors (navy and red) ensured a cohesive PRO TIGER brand across all materials, from the website and social media posts to stage design elements and small details, such as the host’s suit.

Efficient organization and partner collaboration: coordinating the event with the event agency and overseeing printed materials suppliers ensured a smooth gala execution, timely preparation of all elements, and seamless participant experience.

Easy communication and participant registration: the website and digital materials provided participants with quick access to essential information and seamless submission of entries. Communications were clear and straightforward, minimizing orientation time and making the forms effortless to use. Tickets sold out, highlighting strong interest and high demand.

Enhanced networking: the gala and networking party created opportunities for participants and partners to connect meaningfully.

Easy communication and participant registration: the website and digital materials provided participants with quick access to essential information and seamless submission of entries. Communications were clear and straightforward, minimizing orientation time and making the forms effortless to use. Tickets sold out, highlighting strong interest and high demand.

Enhanced networking: the gala and networking party created opportunities for participants and partners to connect meaningfully.

The host on the stage
The host on the stage
The host on the stage

KLAVIKA BASIC

KLAVIKA BASIC

KLAVIKA BASIC

Artists on stage; artists with lasers in logo shape
Artists on stage; artists with lasers in logo shape

The statuette was created by transforming the logo into 3D, based on my sketches. It was
crafted by renowned artistic blacksmiths named Kowale Losu, my neighbors. Made of metal,
it retains traces of welding and rust with a raw, brutalist form, making it stand out compared to
traditionally polished awards. It catches the eye on shelves alongside other awards, boosting
brand visibility. Fun fact: the lower part of the statuette, corresponding to the tiger’s chin, was
welded at an angle beneath the “nose,” inspired by the anatomical structure of a cat’s chin.

The statuette was created by transforming
the logo into 3D, based on my sketches. It
was crafted by renowned artistic blacksmiths
named Kowale Losu, my neighbors. Made of
metal, it retains traces of welding and rust
with a raw, brutalist form, making it stand out
compared to traditionally polished awards.
It catches the eye on shelves alongside other
awards, boosting brand visibility.
Fun fact: the lower part of the statuette,
corresponding to the tiger’s chin, was welded
at an angle beneath the “nose,” inspired by
the anatomical structure of a cat’s chin.

Contest trophy
Contest trophy

The gala maintained a consistent visual language: visual elements, fonts, and background
animations were unified across all materials. Partner and nominee logos were displayed
on stage, ensuring proper usage. The overall design followed a navy and red color scheme
(red is the main color of the organizing company), including the host’s red suit. The gala
concluded with an evening networking party, complete with music and dancing.

The gala maintained a consistent visual
language: visual elements, fonts, and back-
ground animations were unified across all
materials. Partner and nominee logos were
displayed on stage, ensuring proper usage.
The overall design followed a navy and red
color scheme (red is the main color of the
organizing company), including the host’s
red suit. The gala concluded with an evening
networking party, complete with dancing.

Gala stage with logo and category name
Gala stage with logo and category name
Gala stage with logo and category name
Artists with lasers, red background and red lasers
Artists with lasers, red background and red lasers
Stage view; red lights and red eyes of tiger
Stage view; red lights and red eyes of tiger
smiling DJ
smiling DJ
People during networking
People during networking
Smiling people during gala night
Smiling people during gala night

The contest website was designed to clearly present all information about the competition
and make submitting entries through the form as easy as possible. It also displayed the date
and location of the gala and allowed visitors to purchase tickets directly. At the same time,
social media communication supported the website, using the same visual language to
ensure a cohesive and recognizable presence across all channels.

The contest website was designed to clearly
present all information about the competition
and make submitting entries through the form
as easy as possible. It also displayed the date
and location of the gala and allowed visitors
to purchase tickets directly. At the same time,
social media communication supported
the website, using the same visual language
to ensure a cohesive and recognizable
presence across all channels.

Website section: winners and nominees 2024

Printed materials included organizational elements such as backdrops, reception signage,
and badges, all thoughtfully designed to be reusable by the organizer in future editions.
Each year, only envelopes with the nominees and winners, as well as participant tickets,
were printed. The tickets were business-card-sized cards with a QR code, elegantly finished
with embossing and hot stamping, serving as a practical and surprising keepsake.

Printed materials included organizational
elements such as backdrops, reception
signage, and badges, all thoughtfully
designed to be reusable by the organizer in
future editions. Each year, only envelopes
with the nominees and winners, as well as
participant tickets, were printed. The tickets
were business-card-sized cards with a QR
code, elegantly finished with embossing
and hot stamping, serving as a practical and
surprising keepsake.

Prinred cards with QR code to enter the gala
Prinred cards with QR code to enter the gala
Printed staff badges
Printed staff badges
Printed envelope with card with nominees
Printed envelope with card with nominees
The event reception: desk and big printed wall with contest logo
The event reception: desk and big printed wall with contest logo

More Work

From chaos to clarity. 

New digital identity for a B2B brand

From bold to refined.
End-to-end printed magazine production

From concept to print.
Printed works and publications

More Work

From chaos to clarity. 

New digital identity for a B2B brand

From bold to refined.
End-to-end printed magazine production

From concept to print.
Printed works and publications

More Work

From chaos to clarity. 

New digital identity for a B2B brand

From bold to refined.
End-to-end printed magazine production

From concept to print.
Printed works and publications

Crafted with Framer

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Crafted with Framer

Thanks for visiting

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This portfolio uses basic analytics and embedded content that may use cookies.

Crafted with Framer

Thanks for visiting

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This portfolio uses basic analytics and embedded content that may use cookies.